In the early days of the internet, only few people were able to access websites because of the costs of a personal computer and bandwidth. Therefore, ancient websites aren’t really designed to be pleasing to the eye; instead, they are designed to look like a simple Word document, with hyperlinks to enable easy navigation and document switching. However, as time passes by and personal computers became cheaper and cheaper and bandwidth becoming faster and faster, website developers started to improve how websites look. They began adding stylesheets to a webpage to add colors, change font face and font size or in other words, beautify them. But the most beautiful website of early 2000s looks like a prehistoric website nowadays.
Now, that you have a very brief history of websites and their designs, let us discuss why web design is important.
Your Business is Your Website
If you are going to setup a website for your business, then your business is your website. That means you have to create a good looking, professionally designed website in order to cater to your customers. As you’ve learned on our earlier paragraph, websites in the “ancient” history of the internet are just simple. That means they only have to inform a user about something or in other words, they are static. They are just like an online flier that conveys information to uses.
But since the internet evolved and websites were created for all sorts of purposes, their complexity and design were also increased multiple-fold. A website today isn’t just about a webpage with bunch of texts, images and videos. They consists slides, web forms, interactive images, image maps and more. They are more than just static websites; they are your business interacting with your potential clients or customers.
Therefore, a good website design will tell your “online business” apart from competitors. It will be your advantage if you’re able to provide an excellent website design that can provide an excellent user experience to your audience, customers or clients. By deploying an excellent web design, you will improve your professionalism and credibility to your clients.